Dear Mr. LinkedIn About those Changes

For the past few months LinkedIn has been making changes to their site, some good and others not so good. I’m not a LinkedIn expert. I’m simply someone who uses LinkedIn professionally and assists clients in creating and updating their profiles, so when changes occur I go to a LinkedIn guru, Jason Alba, author of “I’m on LinkedIn – Now What.” To keep up with the current changes Jason facilitated a 2+ hour webinar last week to review the changes. Below are just a few changes that I want to share with you.

Change 1 – Activities

Let’s start with the actual profile template which now has Activities at the beginning of the profile.

Your LinkedIn profile is an important part of your networking, building your business and job search. Your profile is the ideal way to reveal your personality. The Activities/Updates heading has been moved from the right hand column to the first thing one sees in the profile after the block with your name. Yes, activities are important, but not the first thing a headhunter, recruiter or potential client wants to see. I can understand the importance of your activities but I believe it should be lower down in the profile.

LinkedIn responded to my question regarding Activities and there is a way to control this block. Contact me for further information

Change 2 – Recommendations vs. Endorsements

Last year LinkedIn’s blog introduced Endorsements. This is different than the Recommendations feature where users can request a written recommendation that can be posted on their profile.

Recommendation: commendation – good word – praise – approval

Endorsement: backing – support – approval

A difference? Yes. Slightly. But enough to make me cringe. In my mind, an endorsement is something a top sports figure does when he gets paid to back a product.

I don’t mind being endorsed but an endorsement tells nothing other than the skill that is being endorsed.

I’m getting calls from clients about endorsements by second and third party connections; people who have no knowledge of the individual’s career or skills. That seems to be a little deceptive in my book and if this happens to you send the information to the LinkedIn support desk.

YES, I want recommendations.  I want clients and colleagues to tell the world why I’m so good at what I do and how I helped them. Yes, I might get an endorsement as a resume writer but dear client, what about your experience with me makes you want to recommend me? Let’s opt for recommendations first and endorsements second.

Now for the clincher

Change 3 – Big Brother is Watching

This is an email I received from LinkedIn

“Lois, we noticed you haven’t visited (Group Name) lately. To help keep your email tidy, we’ve unsubscribed you from this group’s digests – we hope this suits you better!”

Here is my response:

Dear Mr. LinkedIn:

Please be advised that if it had suited me I would have unsubscribed from the groups myself. As we are strangers let me tell you that the last quarter of 2012 was very much like a soap opera. As a resume writer the fourth quarter of every years busy. Clients take this time to request help in updating their resumes for the New Year and guess what else? UPDATING THEIR LINKEDIN PROFILES!!

Add to that the loss of a family member, Hurricane Sandy and relocating my 91 year old mother to an independent living facility (now if she’ll only stop driving). So, Mr. LinkedIn, visiting and responding to any of my groups has not been a priority.

Big Brother, there is no need for you to worry about keeping my email tidy, let me do that.

Thank you for your concern.

Yes, we all need to audit our Groups occasionally. Some are excellent networking tools and others are really not worth our time. This is something for each you to review and make your own decisions as to which groups work for you.

Let me know if this information was of some help to you.

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